![]() We must solve it.įor us to successfully fulfill our mission of helping adult smokers, we must be trusted – and we must earn that trust. But intent is not enough, the numbers are what matter, and the numbers tell us underage use of e-cigarette products is a problem. Our intent was never to have youth use JUUL products. We won’t be successful in our mission to serve adult smokers if we don’t narrow the on-ramp. ![]() To paraphrase Commissioner Gottlieb, we want to be the off-ramp for adult smokers to switch from cigarettes, not an on-ramp for America’s youth to initiate on nicotine. JUUL Labs and FDA share a common goal – preventing youth from initiating on nicotine. It is bad for public health, and it is bad for our mission. We certainly don’t want youth using the product. We don’t want anyone who doesn’t smoke, or already use nicotine, to use JUUL products. While we have been working to solve that problem, another unintended and serious problem has developed – underage use of e-cigarettes, including JUUL. ![]() JUUL Labs is committed to improving the lives of the world’s one billion adult smokers, with the ultimate goal of eliminating cigarettes. < All Articles JUUL LABS ACTION PLAN Underage Use Prevention NovemMessage From Kevin Burns, CEO, JUUL Labs: ![]()
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